The Strategist Quiz # 2

1) In its early days, under which brand label the Benetton family launched its products?


2) Name the first and only private sector company in India to have built and certified an aircraft.

3) Haw, Hem, Scurry and Sniff are characters from a popular motivational business book. Name the book and its author.

Ans: Who Moved My Cheese by Dr.Spencer Johnson


4) Name this multinational insurance company that started its Asian journey way back in 1923 when it opened its first overseas life insurance branch in the state of Assam. It re-entered the Indian insurance market with a JV in 2000.


5) What is the term used for a new type of urban form comprising aviation-intensive businesses and related enterprises extending up to 25 kilometres outward from major airports? It is similar in form and function to a traditional metropolis, which contains a central city core and its commuter-linked suburbs.


6) A newspaper company has developed an online, interactive game that puts the player in charge of meeting the energy demands of his or her city. It allows the player to choose from a portfolio of energy resources to power the city from now through 2030. It is sponsored by an oil company. Name the game, the newspaper company and the sponsor.


7) Name the airline that was born out of a private plane service serving the employees of a famous paper mill company in Wisconsin, US. It is known now for its all business class seating arrangement.


8) Who was the first person to sell Scotch whisky in glass bottles branded with his own name?


9) Who had once said this “This is a rat eat rat, dog eat dog. I’ll Kill’ em, and I’m going to kill ‘em before they kill me”?


WAITING FOR YOUR ANSWERS

Business Quiz (Collection of BS The Strategist Quiz)

1) This computer was 10 by 10 feet in size with a “drum” placed beside it, which contained its most important part — the memory. The keyboard, too, was 10 feet wide and mostly contained knobs. It is currently said to be missing. What is being referred to here?

Ans: India’s first computer Ural (made in Russia). It was installed in the Indian Statistical Institute in Calcutta in 1956.


2) This brand name was the brain child of an IIM graduate in 1963 and it replaced an existing brand name that was clashing with the name of K Kamaraj who was the Congress president then. This product is the country’s most mass-distributed product manufactured by a public sector company. Name it.

Ans: Nirodh. It was initially named Kamaraj after the Indian god of love.


3) What is the name given to a washing machine manufactured by a Chinese company and being currently launched in the UK markets that cleans clothes without detergents?

Ans: WasH2O, manufactured by Haier Appliances


4) What is common to the brand identities — the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger?

Ans: All of these were created by the ad agency founded by Leo Burnett


5) Name the vehicle that was designed by a rookie IIT-trained engineer, Shyamkumar, in 1996. His elegant design is now not only a hot-selling brand for this automobile company, but it also woke the company to new possibilities.

Ans: Mahindra and Mahindra’s Scorpio


6) Who installed a double-layered pipeline that delivers 4,500 kg of ghee daily into the kitchen of the Tirumala Tirupathi Devastanam for making its famous laddus? The pipeline’s outer layer has steam running through it in order to keep the ghee in a liquid state.

Ans: National Dairy Development Board (NDDB) in 2004


7) He was the first person from China’s hi-tech sector to carry the 2008 Olympic torch in Athens early this March. His company claims to make the largest-selling MP3 players in China and he is one of the sponsors for the McLaren Mercedes F1 team. Name this person and his brand.

Ans: Feng Jun, founder, Beijing Huaqi Information Digital Technology Co., which sells products under the brand Aigo


8) In Al Ries and Jack Trout’s book The 22 Immutable Laws of Marketing, what’s the first law about?

Ans: Leadership


9) This fashion brand has variants branded as Black, Green and Orange. In 1933, its founder designed black uniforms for Heinrich Himmler's SS and also the Hitler Youth uniforms. Name it.

Ans: Hugo Boss